Viamedia Acquires LocalFactor to Transform Digital Ad Operations, Unlock Greater Precision, Reach, Efficiency and Results Across Linear TV, Streaming and Digital
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LocalFactor Founder & CEO Evan Rutchik Named Viamedia President & Chief Strategy Officer Acquisition Combines Viamedia’s Extensive Infrastructure with LocalFactor’s Data-Driven Targeting and Programmatic Expertise to Deliver More Scalable, Privacy-Compliant Ad Solutions for Brands and Agencies Viamedia, the country’s largest independent digital and linear advertising rep firm, announced the acquisition of LocalFactor, a Westport, Connecticut-based, […]
“LocalFactor Founder & CEO Evan Rutchik Named Viamedia President & Chief Strategy Officer Acquisition Combines Viamedia’s Extensive Infrastructure with LocalFactor’s Data-Driven Targeting and Programmatic Expertise to Deliver More Scalable, Privacy-Compliant Ad Solutions for Brands and Agencies Viamedia, the country’s largest independent digital and linear advertising rep firm, announced the acquis”Fonte
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