Weborama Integrates First-id into its Data Intelligence Platform

AggiornamentoDati · Partnership sui datiGlobale

Redazione Adspotfinder

Scritto a partire dalla fonte qui sotto dalla redazione automatica del sito, non da una persona.

By offering its customers the option of using First-id as the key to reconciling their first-party data, Weborama is confirming its strategy of interoperability with alternative solutions, and reinforcing its position as a robust and innovative player in an advertising […]

WeboramaFirst-id

“By offering its customers the option of using First-id as the key to reconciling their first-party data, Weborama is confirming its strategy of interoperability with alternative solutions, and reinforcing its position as a robust and innovative player in an advertising […]”
Fonte

Di cosa si tratta

Notizie simili

Weborama et First-ID s’unissent pour lancer la première solution bundle de reciblage publicitaire (retargeting) dans un environnement cookieless

La collaboration entre Weborama et First-ID vise à fournir au marché publicitaire une offre novatrice basée sur la puissance du ciblage contextuel sémantique de Weborama allié à l’identification déterministe First-ID. Elle permettra aux annonceurs de mener des campagnes de retargeting […]

First-IDWeborama

LanciatoDati · Partnership sui datiGlobaleFavicon of WeboramaWeboramaFavicon of First-idFirst-id

Weborama reduces environmental impact of campaigns with IMPACT+

Weborama, a global leader in targeted advertising in the cookieless world through its semantic AI, has partnered with IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns. By incorporating IMPACT+’s tool into the core of Weborama’s Trading Desk, the Weborama teams will be able to measure and reduce the carbon footprint of each […]

IMPACT+Weborama

AggiornamentoProgrammatic · Integrazione della misurazioneGlobaleFavicon of WeboramaWeborama

Weborama lancia un nuovo strumento per l'analisi semantica dei video

LanciatoGlobaleFavicon of WeboramaWeborama

Weborama’s Parent Company Tops Amazon’s Bid to Acquire Sizmek Ad Server and DCO

Weborama’s parent company Ycor has decided to top Amazon’s bid for Sizmek Ad Server and DCO, with the vision of building the independent alternative the advertising industry needs. On March 29, 2019, Sizmek – the second largest Ad Server globally, far outweighed by Google’s Ad Manager division – filed for US Chapter 11 protection. Multiple companies have expressed […]

SizmekWeborama

AcquisizioneProgrammatic · AcquisizioneGlobaleFavicon of WeboramaWeboramaFavicon of Amazon AdsAmazon Ads

Weborama Makes Late Bid For The Sizmek Ad Server And DCO

One week after Amazon reached a “definitive agreement” to buy the Sizmek ad server and DCO tech, the French ad tech company Weborama is trying Friday to re-open the process with a press release and what it claims is a larger offer. FTI Consulting, the financial advisory overseeing Sizmek’s bankruptcy review, emphasized its agreement with […]

AcquisizioneGlobaleFavicon of WeboramaWeborama

Videology Partners with Weborama to Deliver Scalable Audience Insight in Netherlands

Videology, one of the world’s leading video advertising companies, announced a new partnership with online data specialist Weborama. This deeper integration will provide greater audience insights across the digital ecosystem for Videology’s clients in Netherlands. The agreement will see Videology gain access to Weborama’s data management platform – Weborama Audience Manager – to create relevant […]

WeboramaVideology

Dati di mercatoDati · Partnership sui datiPaesi BassiFavicon of WeboramaWeborama