Xaxis Switzerland Partners with Adelaide to Transform Programmatic Media Buying

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Xaxis announces a partnership with Adelaide to transform programmatic media buying with the launch of a first-to-market solution that enables advertisers to transact using attention metrics. With this partnership, advertisers can leverage Adelaide’s omnichannel attention metric, AU, to increase the transparency […]

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“Xaxis announces a partnership with Adelaide to transform programmatic media buying with the launch of a first-to-market solution that enables advertisers to transact using attention metrics. With this partnership, advertisers can leverage Adelaide’s omnichannel attention metric, AU, to increase the transparency […]”
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