Youku Tudou and Mirriad launch in-video ads in China

LanciatoWeb · Integrazione degli spazi pubblicitariCina

Redazione Adspotfinder

Scritto a partire dalla fonte qui sotto dalla redazione automatica del sito, non da una persona.

Chinese video streaming company Youku Tudou has joined forces with Mirriad Advertising for a new in-video advertising collaboration, with Samsung becoming the first brand to jump onboard.

MirriadYouku TudouSamsung

“Chinese video streaming company Youku Tudou has joined forces with Mirriad Advertising for a new in-video advertising collaboration, with Samsung becoming the first brand to jump onboard.”
Fonte

Di cosa si tratta

Editori e piattaforme

Settori coinvolti

Notizie simili

Samsung and Amazon Ads launch shoppable CTV ad partnership

Advertisers using Amazon Ads can now run shoppable ad formats on Samsung's connected TV inventory.

AdvertisersAmazon AdsSamsung

LanciatoCTV · Integrazione degli spazi pubblicitariGlobaleFavicon of Amazon AdsAmazon AdsFavicon of Samsung AdsSamsung AdsFavicon of SamsungSamsung

Rembrand and Mirriad form CTV product-placement venture

US advertisers and publishers gain a unified virtual product-placement solution for connected TV through Rembrand and Mirriad's new joint venture.

RembrandMirriad

Startup Rembrand Buys Mirriad’s US Arm, Expanding AI Product Placement

In an unusual acquisition a younger AI company acquires a legacy firm, signaling broader shift in media landscape.

Samsung and Cielo Partner to Redefine Retail Advertising with AI-Powered Digital Signage Technology

CieloSamsungretail advertisers

LanciatoOut-of-home · Integrazione degli spazi pubblicitariGlobaleFavicon of SamsungSamsung

Mirriad & BENlabs Forge First-Ever Dual Pathway In-Content Ad Solution, Merging Virtual & Traditional Product Placement

The collaboration offers brand integration at scale with in-depth performance insights Mirriad, the leader in virtual product placement (VPP), and BENlabs, an entertainment marketing company transforming the way that brands and creators connect with their audiences, announced a first-of-its-kind collaboration. The relationship takes a dual-pathway approach that combines story-driven, on-set product placement with cutting-edge virtual integrations […]

MirriadBENlabs

LanciatoCTV · Integrazione degli spazi pubblicitariGlobaleMirriadProduct placementBENlabs

Mirriad Announces Partnership with Insight TV to Advance Ad Formats and Enhance Viewer Experience

The partners will test different programmatic formats to resonate directly with target audiences Mirriad, the leader in virtual product placement (VPP), is thrilled to announce a strategic partnership with Insight TV, known for its captivating cross-industry content and engaged CTV audience. With this collaboration, the two will innovate together within Insight TV’s rapidly growing portfolio of […]

Insight TVMirriad

AggiornamentoTV · Integrazione degli spazi pubblicitariGlobaleMirriadInsight TV