Taobao (淘宝)

Taobao is a Chinese online shopping platform under the Alibaba Group, giving consumers an interactive, personalized shopping experience across clothing, beauty, home goods, digital products and mobile phone credit recharges. Shoppers can browse Tmall flagship brand stores, watch Taobao livestreams showing products in use, and read reviews from influencer live hosts, alongside a Taobao Baike encyclopedia for general knowledge.

Featured brands and products mentioned on the site include New Balance, golf gloves, Adidas, Nike, running shoes and basketball shoes, along with Oppo, Vivo, computers, massage chairs and the iPhone 17. The platform offers guaranteed transactions, where buyers pay only after receiving goods, along with merchant return and replacement commitments to protect consumers.