Japanese readers following edited collections of trending posts, images, manga and reactions to the day's news.
Togetter compiles curated collections, or matome, of posts from X, formerly Twitter, into original content covering widely shared posts, trends, photos and manga panels, alongside reactions to news events, with rankings for weekly and newly published collections. The site states it began in 2009, gained wider recognition among users after the Great East Japan earthquake, and signed a formal API agreement with Twitter's enterprise plan in 2023, later acquiring Twilog.
Its sponsored matome service lets brands turn user posts and commissioned content into sponsored collections, promoted across Togetter and social platforms, with a minimum guaranteed page view level the site describes as 588% of its 2022 comparison and a stated turnaround of at least one business day from contract to publication.
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