Wayfair Sponsored Products
Retail media inside Wayfair, for brands that already sell there
Wayfair's on-site advertising: sponsored placements in its own search, browse and category pages, plus managed display and co-branded campaigns. Sold to existing Wayfair suppliers through Partner Home, so a brand that does not stock on Wayfair cannot buy it. Strongest for furniture, décor and home goods, and measured on clicks and attributed orders.
Wayfair is an online retailer specializing in furniture, home decor and household goods, selling through its website and mobile app to shoppers furnishing homes and other living spaces. Wayfair Sponsored Products is the retail media program built into that marketplace, letting brands and sellers pay to have their product listings appear more prominently to shoppers who are searching or browsing categories.
Its ads.txt file lists 10 ad systems, made up of 8 direct relationships and 4 resellers. Named ad spots include co-branded campaigns, display advertising, sponsored products and sponsored shops, giving brands several ways to reach shoppers at different points in the browsing and buying process.
Come acquistare
2 opzioni d'acquisto, con i passaggi, i requisiti e la spesa minima.
Verifica dell'accesso…
Listini
6 spazi pubblicitari, con formati, tariffe e come si acquista ciascuno.
- Co-branded campaigns
Sponsored product listing · Commerce
- Display
Responsive display ad · Commerce
- Sponsored Products
Sponsored product
- Sponsored Products (keyword-based)
Responsive display ad · Commerce
- Sponsored Products (product-based)
Responsive display ad · Commerce
- Sponsored Shops
Responsive display ad · Commerce
Sold by CPM · CPC. The rates are behind the lock.
Verifica dell'accesso…
Canali
Ogni spazio pubblicitario ordinato in base a dove viene mostrato — web, video, ricerca, TV — così sai cosa stai acquistando.
Categorie soggette a limiti: Stati Uniti
Cosa dice la legge del mercato di questo venditore sulle categorie delicate. La policy del venditore può essere più severa.
Categorie
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