AARP

AARP is a membership organization in the United States focused on older adults, providing information and resources on retirement, health, caregiving, personal finance and other topics relevant to that stage of life, alongside advocacy on issues affecting older Americans. It also offers members various discounts and benefits through partner businesses.

Its content reaches readers through the AARP.org website, the AARP Now mobile app and email newsletters. Its ads.txt file lists 44 ad systems, made up of 24 direct relationships and 33 resellers. Advertising options include display on AARP.org, custom content and sponsorships, first-party data targeting, video and newsletter placements.