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EA Advertising: brand integrations inside EA SPORTS games

www.ea.com

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2026年8月出典

Electronic Arts sells advertising through EA Advertising, launched in June 2026: stadium boards, branded challenges, custom kits and live events built into its games, led by EA SPORTS FC, Madden NFL and College Football. Sold directly to brands and agencies rather than through an auction.

Electronic Arts publishes games including EA SPORTS Madden NFL 27, Apex Legends, EA SPORTS FC 27, The Sims 4, EA SPORTS College Football 27 and Battlefield 6, spanning sports, shooter and simulation genres, alongside titles such as Star Wars Zero Company and a subscription service, EA Play, offering trial access to a collection of its games.

Advertising runs as Branded Integration and In-game Signage, priced by negotiation in US dollars, and as a Dynamic In-game Ad sold by auction on a cost-per-impression basis, spanning in-game integrations such as custom kits and branded challenges, in-game media including sponsored replays and broadcast overlays, and experiential activations; past brand partners include State Farm, Coach and Vans.

購入方法

購入方法3件―手順、必要条件、最低出稿金額を確認できます。

tools.how_to_buy.dsptools.how_to_buy.managedtools.how_to_buy.email

アクセス権を確認中…

広告枠

広告枠7件―フォーマット、料金、購入方法を確認できます。

  • Branded challenges and objectives

    Responsive display ad · アプリ

  • Branded Integration

    App video ad · アプリ

  • Custom vanity items and kits

    Responsive display ad · アプリ

  • Dynamic real-time placements

    Responsive display ad · アプリ

  • In-app ads in EA mobile games

    Rewarded video · アプリ

  • Interactive gameplay integrations

    Responsive display ad · アプリ

  • Native in-game placements

    Responsive display ad · アプリ

Sold by CPM. The rates are behind the lock.

アクセス権を確認中…

チャネル

各広告枠は掲載場所(ウェブ・動画・検索・テレビなど)ごとに分類されており、何を購入しているか一目でわかります。

アプリ

カテゴリー

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