Comcast Advertising's self-serve platform for premium TV and CTV inventory from many publishers
Universal Ads is Comcast's self-serve TV advertising platform, letting businesses of any size buy ads on premium TV networks and streaming services in the US, and now in the UK. Campaigns use non-skippable ads, audience targeting, a conversion pixel and an in-platform AI video tool for creative.
Proving That TV Works for Local Businesses The partnership not only got local shops on the big screen but also drove real results that improved the bottom line.
出典Brands are moving away from last-click attribution and toward a more meaningful metric: what actually drives extra sales.
出典アカウント開設の方法、必要条件、最低出稿金額です。
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このプラットフォームを自社のads.txtで許可している媒体社を、規模の大きい順に表示します。
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4件の経路を記録―このプラットフォームと接続先のDSP・広告枠との連携です。
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