Ibotta Performance Network

The Ibotta Performance Network connects brands and retailers with shoppers through the Ibotta app's cash-back offers alongside a growing network of publishers and owned digital properties. It reports reaching more than 200 million shoppers, and describes its approach as pay-per-sale, trading impressions for incremental sales backed by verified purchase data and third-party validation, aiming for scale that moves market share for consumer packaged goods brands.

The network serves both brands, through brand solutions and information on how the network works, and publishers, through publisher solutions and integration with the IPN, alongside resources such as a newsletter, a resource hub and a newsroom. Ibotta also publishes information on its leadership, security and privacy practices, and investor relations.