Inc.

Inc. is a media brand based in the United States, focused on entrepreneurship, startups and small business rather than large corporate or general news. Its website carries advice-driven articles alongside reporting on founders and growing companies, and it runs recurring franchises ranking fast-growing private companies. Readers are typically founders, small business owners and people considering starting a company, rather than a general news audience.

Its ads.txt file lists 51 ad systems, 26 declared as direct sellers and 37 as resellers, with advertising sold in part through the sales house OpsCo LLC.