Ixigua (西瓜视频)

Ixigua is a video platform in China offering a mix of short clips, longer-form videos and livestreams spanning entertainment, news, lifestyle and other content categories. It is one of the video products operated by ByteDance, the company behind several other content and short-video platforms used across different audiences, regions and content formats, each aimed at a somewhat different type of viewer.

Viewers use it on mobile and web to watch and discover video content through both algorithmic recommendations and creator channels, alongside interactive features such as comments, sharing and following individual creators for new uploads and livestreams.