Kwai

Kwai is a social network for sharing and discovering short videos and trends, described in its own tagline as making everyone shine. Members record and share short videos of their daily lives, take part in daily challenges, and browse memes and clips they find funny, choosing from a set of magical effects and filters when creating content. The app can be downloaded to browse and share short videos and is operated by Joyo, with its listed content mainly in Portuguese for a Brazilian audience.

The site includes an Advertise on Kwai section and a program for collaborating with content creators, alongside community guidelines and a law-enforcement transparency report.