Sephora

Sephora is a beauty retailer selling makeup, skincare, hair and fragrance products from established and newer brands, with a rewards program, Beauty Insider, that earns points on purchases. Product sections include makeup and cosmetics, skincare for targeting specific skin concerns, hair care such as shampoos, conditioners, styling products and hair color, fragrances for women and men, and makeup tools and brushes, alongside services and events available through physical stores and delivery. The site also promotes free shipping for signed-in shoppers and highlights new product launches, such as fragrance and hair-serum releases, on its homepage.