NRF — National Retail Federation

The retail trade association and its Big Show in New York every January

nrf.com2026/09/16

NRF (National Retail Federation) is a retail trade association covering advocacy, research and events, including NRF: Retail's Big Show and sponsorship opportunities.

NRF advocates on retail policy issues such as organized retail crime, tariffs and swipe fees, and publishes research on retail sales, holiday trends, economic forecasts and retailer rankings, alongside resource centers on loss prevention, sustainability, cybersecurity, retail law and small business. It runs events including NRF 2027: Retail's Big Show, the NRF Retail Law Summit, State of Retail & the Consumer, NRF PROTECT, NRF Nexus and the Retail Advocates Summit, plus a global network spanning Retail's Big Show Europe and Retail's Big Show APAC.

Advertising and sponsorship options listed for it include advertising in the NRF SmartBrief, NRF Newsletter Sponsorship, and sponsorship at NRF Nexus, NRF PROTECT, the NRF Retail Law Summit and NRF: Retail's Big Show, its Europe and Asia Pacific editions, delivered through email and events.