ITV

ITVX is the streaming service of the UK broadcaster ITV, offering on-demand series, films, live events and boxsets alongside ITV's television channels. The site organizes content by category, including drama, film, comedy, entertainment, reality, kids, sport, documentaries, current affairs and lifestyle, and carries live ITV News segments.

Advertising runs across the TV, video and web channels, with named ad spots including Ad-funded entertainment, Advertise on ITV, Advertise on ITVX, Creative boost, ITV on YouTube, Partnership, Regional advertising, Social and digital, Targeted advertising and TV Sponsorship. The site's ads.txt file lists 2 ad system lines, with 0 direct and 0 reseller entries.