Wayfair Sponsored Products
Retail media inside Wayfair, for brands that already sell there
Wayfair's on-site advertising: sponsored placements in its own search, browse and category pages, plus managed display and co-branded campaigns. Sold to existing Wayfair suppliers through Partner Home, so a brand that does not stock on Wayfair cannot buy it. Strongest for furniture, décor and home goods, and measured on clicks and attributed orders.
Wayfair is an online retailer specializing in furniture, home decor and household goods, selling through its website and mobile app to shoppers furnishing homes and other living spaces. Wayfair Sponsored Products is the retail media program built into that marketplace, letting brands and sellers pay to have their product listings appear more prominently to shoppers who are searching or browsing categories.
Its ads.txt file lists 10 ad systems, made up of 8 direct relationships and 4 resellers. Named ad spots include co-branded campaigns, display advertising, sponsored products and sponsored shops, giving brands several ways to reach shoppers at different points in the browsing and buying process.
購入方法
購入方法2件―手順、必要条件、最低出稿金額を確認できます。
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広告枠
広告枠6件―フォーマット、料金、購入方法を確認できます。
- Co-branded campaigns
Sponsored product listing · コマース
- Display
Responsive display ad · コマース
- Sponsored Products
Sponsored product
- Sponsored Products (keyword-based)
Responsive display ad · コマース
- Sponsored Products (product-based)
Responsive display ad · コマース
- Sponsored Shops
Responsive display ad · コマース
Sold by CPM · CPC. The rates are behind the lock.
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チャネル
各広告枠は掲載場所（ウェブ・動画・検索・テレビなど）ごとに分類されており、何を購入しているか一目でわかります。
アメリカ合衆国の規制カテゴリー
配慮が必要なカテゴリーについて、この販売者が拠点とする市場の法律が定める内容です。販売者自身のポリシーはより厳格な場合があります。
カテゴリー
Wayfair Sponsored Productsに似たツール
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