What to Expect

What to Expect covers pregnancy and parenting from trying to conceive through toddlerhood, with sections for Getting Pregnant, Pregnancy, First Year, Toddler, Family, Baby Names, Registry, Product Reviews and Community Groups. It offers tools such as an Ovulation Calculator, a Pregnancy Due Date Calculator, a Baby Tracker and a Birth Chart Calculator, alongside recommended reading on topics including implantation bleeding, morning sickness, toddler sleep and potty training, and a community area organized into groups.

On the web, the site sells ad spots through a unit it names Pumpkin Studio, positioned alongside its editorial coverage across the pregnancy, first-year and toddler sections.