Ameba

Japanese blogging and lifestyle platform

Ameba is a Japanese blogging platform where everyday users and public figures publish posts on lifestyle, hobbies and daily life, read across the web.

Ameba is a blogging and lifestyle platform used in Japan. It brings together blogs from ordinary users alongside posts from celebrities and other public figures, covering everyday topics such as food, fashion, parenting and hobbies. Readers follow favorite authors, browse posts by topic or ranking, and discover new blogs through the platform's own recommendation pages rather than an outside search engine. Individual blogs are organised under personal author pages, letting a reader move between an author's older and newer posts in one place.

Advertising on Ameba Blog is arranged through a media kit request, covering placements across the web edition of the site rather than a self-serve buying flow.