Chip

CHIP is a German-language technology and consumer portal publishing news, test reports, buying guides and software downloads. The site organizes content into rankings for products such as smartphones, cordless vacuums, in-ear headphones, smartwatches, tablets, notebooks, fitness trackers and TVs, alongside categories for household and garden, cars, money and law, supermarkets and groceries, and health and fitness.

Advertising runs across the video and web channels, with named ad spots including Display Advertising, Native Content, Performance Marketing, Targeting Solutions (Sugarless, OVK standard) and Video Content. Sales houses include BCN Brand Community Network GmbH, Seedtag Advertising SL, PubGalaxy, BurdaForward GmbH and audienzz AG, and the site's ads.txt file lists 78 ad system lines, with 45 direct and 59 reseller entries.