Content Marketing Institute

Content Marketing Institute publishes articles and research on content marketing, organized into topics such as strategy and planning, content creation and distribution, and measurement and optimization, with subtopics including demand generation, audience building, content operations, AI in marketing, social media content, video and visual content, and SEO for content.

The site is part of the Informa Festivals Division of Informa PLC and runs the Content Marketing World event, alongside award winners coverage, a subscription newsletter, and advertising and contact pages for readers and marketers. Informa PLC's registered office is given as 5 Howick Place, London SW1P 1WG, registered in England and Wales under company number 8860726.