Ettoday

ETtoday新聞雲 (ETtoday) is a Taiwanese news website founded by Wang Ling-lin, chairman of the EBC Group (東森集團), opening in November 2011. It publishes news, video, programming, livestreams, community features and personalized services together with a mobile app, covering categories including politics, entertainment, television, music, film, society, international affairs, finance and investment, technology, sport and lifestyle. The site counts 20 million fans worldwide.

Beyond digital advertising, ETtoday offers offline advertising through ETtoday家外媒體, including Taipei Metro advertising such as light-box and wall-sticker ads, facade advertising on the Breeze Nanjing building, and LED advertising agency services at the Jianbei and Jiannan sites. Its ads.txt file lists 233 ad system lines, made up of 141 direct entries and 168 reseller entries, with sales houses including ADPUSHUP INC., Dormknight Inc, Playwire LLC and Insticator Inc. (dba The COOL Company).