Falabella Retail Media

falabella.com is a Chilean e-commerce marketplace selling fashion, electronics, footwear, home goods, beauty products, sports equipment, toys, baby items and pet supplies, with official brand stores and interest-free instalment offers (Cuotas sin interés). Sections include seasonal promotions, an outlet, a gift guide and a marketplace for other businesses to sell through the site, alongside a store card, an auto-insurance product and a loyalty-points programme, F Puntos.

Advertising on the site runs through named formats including on-site banners (Banner on-site), sponsored products (Productos Patrocinados), storefront displays (Vitrina) and mass email campaigns (E-mail masivo), reaching shoppers across the web and email channels.