KURU KURA（くるくら）

KURU KURA presents itself as automotive web media delivering the latest news alongside technology, culture and entertainment content useful to everyday life, under the tagline "はじめよう、クルマのある暮らし" — start a life with a car. Content is organized under Cars, Lifestyle, Traffic and Special Series sections, including a recurring "クルマ、何に乗ってるの？" strand of car-owner interviews, most recently featuring a Suzuki Jimny and a Honda Civic.

Recent features cover why German taxis are dominated by Toyota, how Porsche has refined the 911's aerodynamics over time, and driving impressions of Volvo's new EX90 SUV, alongside a column on Mercedes-Benz's new Tokyo studio and an economics-of-cars series by writer Yamazaki Akira. The site also runs a reader campaign open for entries until 30 September.