AdTheorent Travel Advertising Trends Report Shows More than Half (57%) of 2022 Travelers Consider Themselves “Revenge Travelers”
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AdTheorent/Harris Poll Survey Data Shows That the Majority of Travelers Use Their Digital Devices to Research and Book Travel and that Advanced, Tech-Forward Approaches to Advertising Creative Have High Success at Driving Consumer Actions AdTheorent Holding Company, Inc. a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable […]
“AdTheorent/Harris Poll Survey Data Shows That the Majority of Travelers Use Their Digital Devices to Research and Book Travel and that Advanced, Tech-Forward Approaches to Advertising Creative Have High Success at Driving Consumer Actions AdTheorent Holding Company, Inc. a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to d”Źródło
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As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence
As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […]
NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting
NIQCadent
Cadent Launches AI-enabled Predictive Audience Builder, Giving Advertisers Direct Control on How Audiences are Actually Constructed
Cadent Becomes One of the First Audience Activation Platforms Available in Gemini Enterprise
CadentGemini Enterpriseadvertisers
Cadent's Inventory Manager Sets New Standard with Commitment to 100% Premium, Direct CTV Inventory
CTV publishersCadent
Cadent acquires YouTube ad-planning firm VuePlanner
Advertisers using Cadent can now plan, optimize and measure YouTube video ads alongside linear and CTV buys through the newly acquired VuePlanner.
CadentVuePlannerYouTube Ads