Apollo funds complete their acquisition of Verizon Media, which returns to the Yahoo name as a standalone company.

Yahoo DSP opens an Agent Network linking advertisers to third-party AI agents

Advertisers using Yahoo DSP can now connect to AI agents built by third-party technology partners directly within their DSP workflows.

Advertisers→Yahoo DSP→AI agents

PremieraProgrammatic · Dostęp do zakupuŚwiatYahoo AdvertisingYahoo DSP4 miesiące temu

Yahoo confirms it exited the SSP business for DSP focus

Advertisers using Yahoo's DSP now deal with a company that fully exited the SSP business in 2023 and has finished moving that DSP infrastructure to the public cloud.

Yahoo SSP→Yahoo DSP

ZamknięcieProgrammatic · Wyjście z rynkuŚwiatYahoo AdvertisingYahooYahoo DSP1 rok temu

Yahoo agrees to sell TechCrunch to the investment firm Regent.

Yahoo→Regent

PrzejęcieWeb · PrzejęcieŚwiatTechCrunchYahoo2 lata temu

Ozone partnered with Yahoo Backstage so self-service Yahoo DSP buyers can reach Ozone's UK audience across 20 leading premium publisher groups via the direct-to-publisher supply path.

Ozone→Yahoo DSP

PremieraProgrammatic · Dostęp do zakupuWielka BrytaniaYahoo AdvertisingYahoo DSPOzone2 lata temu

Yahoo Advertising has launched Yahoo Creative

PremieraŚwiatYahoo Advertising2 lata temu

Yahoo Advertising Rolls Out Yahoo Blueprint, an AI-powered Media Buying Suite

Yahoo Blueprint, the latest DSP tool emerging from the house of Yahoo Advertising, is an AI suite for media buying powering performance-based solutions fueled by over 335 million logged-in Yahoo users. AdMonsters spoke with Adam Roodman, SVP of Product Strategy and Management at Yahoo to take a deep dive into AI-driven buy side tool.

PremieraŚwiatYahoo Advertising3 lata temu