AppLovin Completes Acquisition of Wurl to Extend Reach into Connected TV Market
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AppLovin Corporation , a leading marketing platform, announced it has completed the acquisition of Wurl, a world leader in powering streaming TV, for approximately $430 million in cash and stock. The acquisition extends AppLovin’s software platform capabilities into the Connected TV (CTV) market. “We are excited to complete the acquisition of Wurl and provide advertisers […]
“AppLovin Corporation , a leading marketing platform, announced it has completed the acquisition of Wurl, a world leader in powering streaming TV, for approximately $430 million in cash and stock. The acquisition extends AppLovin’s software platform capabilities into the Connected TV (CTV) market. “We are excited to complete the acquisition of Wurl and provide advertisers […]”Źródło
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AppLovin to Acquire Wurl to Extend Reach Into Connected TV Market
AppLovin Corporation, a leading marketing platform, announced it has reached a definitive agreement to acquire Wurl, a high-growth software platform in the Connected TV (CTV) market. The transaction is valued at approximately $430 million and is subject to customary closing conditions. Marketing Technology News: AppLovin Partners with HUMAN to Assure In-App Traffic Quality at Scale […]