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Dating app Bumble just made its first major acquisition with French dating app Fruitz. Financial details of the transaction were not disclosed. Bumble hopes the addition will boost its popularity with Gen Z audiences. Fruitz uses different types of fruit to assign to relationships making it easier for users to find like-minded individuals. For example, a watermelon stands for friends with benefits, while cherry stands for finding one’s other half and grapes signify a one-night stand. Users then answer question prompts as ice breakers. Founded by Julian Kabab (CEO), Fabrice Bascoulergue (CTO) a
“Dating app Bumble just made its first major acquisition with French dating app Fruitz. Financial details of the transaction were not disclosed. Bumble hopes the addition will boost its popularity with Gen Z audiences. Fruitz uses different types of fruit to assign to relationships making it easier for users to find like-minded individuals. For example, a watermelon stands for friends with benefits”Źródło
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