Catalina Launches “Ultimate Pricing & Promotion Inflation Guide for CPG Marketers”
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New Catalina Shopping Basket Index Tracks Price Hikes in 10 Popular Product Categories As the world grapples with high inflation rates and supply chain disruptions fueled by the pandemic, triggering rapidly rising prices for many consumer packaged Goods (CPG) brands, shopper intelligence leader Catalina has released “The 2022 Ultimate Pricing & Promotion Inflation Guide for […]
“New Catalina Shopping Basket Index Tracks Price Hikes in 10 Popular Product Categories As the world grapples with high inflation rates and supply chain disruptions fueled by the pandemic, triggering rapidly rising prices for many consumer packaged Goods (CPG) brands, shopper intelligence leader Catalina has released “The 2022 Ultimate Pricing & Promotion Inflation Guide for […]”Źródło
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Cadent and Catalina Expand Partnership to Deliver and Measure Highly Targeted, Data-Driven TV & CTV Advertising
2022 Cadent-Catalina Campaigns Averaged 25% Sales Lift Cadent, the largest independent platform for advanced TV advertising, and Catalina, a leader in shopper intelligence and highly targeted media, have signed a new multi-year agreement establishing Cadent as Catalina’s preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for consumer packaged goods (CPG) brands, […]