Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech
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Vista Equity and Quinti Capital place a 50% premium on stock, raising questions over where the PE firms see value.
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Criteo partners with Tyroo to expand into Southeast Asia
Criteo signed a reseller partnership with Tyroo, giving advertisers and publishers in Southeast Asia access to Criteo's media through Tyroo's sales network.
Criteo signed a reseller partnership with Tyroo Technologies, which will promote its performance media products to advertisers in Thailand, Malaysia and the Philippines.
SingapurCriteo expands its ChatGPT Ads integration to 31 European markets
Criteo, ChatGPT Ads' first advertising-technology partner, has expanded that integration so advertisers can now buy ChatGPT Ads across 31 European markets.
Criteo's ChatGPT Ads integration opened in 31 European markets, and by the September update covered 43 EMEA countries and 51 worldwide. Criteo was ChatGPT Ads' first ad-technology partner.
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