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French unicorn Mirakl is announcing its third acquisition in three years with the acquisition of Adspert, a German adtech startup focused on e-commerce advertising. Mirakl isn’t disclosing the terms of the acquisition, but the entire Adspert team of 30 employees will join Mirakl. As a reminder, Mirakl originally started as a software solution to add […]
“French unicorn Mirakl is announcing its third acquisition in three years with the acquisition of Adspert, a German adtech startup focused on e-commerce advertising. Mirakl isn’t disclosing the terms of the acquisition, but the entire Adspert team of 30 employees will join Mirakl. As a reminder, Mirakl originally started as a software solution to add […]”Źródło
Giełdy reklamowe
Broadsign and Mirakl Ads link retail media to out-of-home screens
Retail advertisers using Mirakl Ads can now extend campaigns onto out-of-home screens managed by Broadsign, unifying online and in-store retail media buying.
Mirakl AdsBroadsignOOH inventory
Criteo integrates with Mirakl Ads for retail media reach
Advertisers can now activate mid-to-long-tail retail media campaigns across Mirakl Ads' retailer network through a new Criteo integration.