Expedia busts travel myths with its new campaign geared at millennials
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Travel portal Expedia is getting chummy with millennials and tapping into their wanderlust for its latest campaign. “#ExpediaInterns” is a series of webisodes by two millennial actors portraying the role of Expedia interns that debunk travel myths using real data accumulated by the company. The campaign also encourages users to tweet their questions at them using the hashtag #ExpediaInterns and respond to real tweets from travelers looking for the truth about booking online. “We feel we have an opportunity to engage with a new, younger traveler who might be less familiar with the Expedia site,
“Travel portal Expedia is getting chummy with millennials and tapping into their wanderlust for its latest campaign. “#ExpediaInterns” is a series of webisodes by two millennial actors portraying the role of Expedia interns that debunk travel myths using real data accumulated by the company. The campaign also encourages users to tweet their questions at them using the hashtag #ExpediaInterns and re”Źródło
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