Flipboard offers advertisers both autoplay and user-initiated video ads
Redakcja Adspotfinder
Napisane na podstawie źródła poniżej przez automatyczną redakcję tej strony, a nie przez człowieka.
Flipboard’s “first real attempt” is a new format that combines both autoplay and user-initiated video. With Cinema Loop, advertisers will be able to choose an excerpt from their existing video ads and turn it into a looping autoplay video. If a user initiates with the ad, the full video will then start playing with sound. Flipboard hopes by merging the two dominant video formats, it will be able to attract top brand dollars.
“Flipboard’s “first real attempt” is a new format that combines both autoplay and user-initiated video. With Cinema Loop, advertisers will be able to choose an excerpt from their existing video ads and turn it into a looping autoplay video. If a user initiates with the ad, the full video will then start playing with sound. Flipboard hopes by merging the two dominant video formats, it will be able t”Źródło
Branże, których dotyczy
Podobne wiadomości
Flipboard acquires Graze to add ad tech and creator monetisation
Flipboard is acquiring feed-builder Graze, bringing Graze's privacy-friendly ad technology and creator monetisation tools into Flipboard's platform.
FlipboardGraze
Flipboard Launches Publisher Interest Collectives, Expanding Advertiser Reach
Content aggregator Flipboard, which curates writing, audio and video from over 4,000 publishers, launched a new product Thursday morning, called Interest Collectives, in a bid to land larger direct media […]
PublishersFlipboardAdvertisers
Flipboard Launches Interest Collectives for Advertisers
In Partnership with Publishers, New Program Aggregates Audiences Around Popular Interests For the first time, brands looking for alternatives to programmatic targeting can reach millions of people around specific interests using the new Interest Collectives from Flipboard, the world’s first social magazine. Starting with key verticals travel and technology, ad campaigns that run on Flipboard can […]
Flipboard shifts from programmatic display ads to selling newsletter sponsorships
By the end of Q2 2021, none of Flipboard’s curated newsletters will support banner ads, as the content aggregation platform shifts its email business to native sponsorships.
Flipboard TV Rolls Out for All U.S. Users
Content-curation platform Flipboard unveiled new options for both users and brands Thursday: The rollout of Flipboard TV to everyone in the U.S., the addition of pre-roll ads and new video […]
Flipboard brings its ad-supported ‘Flipboard TV’ video service to all users
News app Flipboard is further expanding into video with Flipboard TV. The company’s curated video service first launched earlier this year as a Samsung exclusive, and is now making its way to all Flipboard users in the U.S. With today’s launch, the service will offer users access to video from hundreds of publishers, including global […]