FranceTV Publicité and Orange Advertising team up on segmented TV ads
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Advertisers can now buy segmented, addressable TV ads during Roland Garros through a new partnership between FranceTV Publicité and Orange Advertising.
FranceTV PublicitéOrange Advertising
Wydawcy i platformy
Mediatransports and Orange Advertising deploy real-time screen ads
Mediatransports and Orange Advertising are deploying their Real Time Screen digital out-of-home format around three events, giving advertisers a dynamic screen placement tied to live events.
Orange AdvertisingMediatransportsReal Time Screen
Mediatransports and Orange Advertising script journey-long transit ads
Mediatransports partnered with Orange Advertising to sequence ads throughout commuters' transit journeys, giving advertisers a way to buy sequential placements along one route.
Orange AdvertisingMediatransports
Marianne Siproudhis (FranceTV Publicité) : « la valeur du contexte est devenue aussi stratégique que la capacité de diffusion »
Nathalie Dinis (FranceTV Publicité) : « Culture, expérience, authenticité : la recette gagnante de la communication Food »