How Spotify’s Megaphone acquisition could further fuel the DTC podcast advertising boom
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Podcast advertising is booming — particularly in light of the news Spotify recently announced that it is acquiring podcast advertising and publishing platform Megaphone. And direct-to-consumer startups are helping fuel that boom, considering the long-running joke that Blue Apron, MeUndies and Casper are essentially underwriting the shows they advertise on. The Spotify-Megaphone deal could have significant implications for what types of DTC brands are able to advertise on podcasts.
“Podcast advertising is booming — particularly in light of the news Spotify recently announced that it is acquiring podcast advertising and publishing platform Megaphone. And direct-to-consumer startups are helping fuel that boom, considering the long-running joke that Blue Apron, MeUndies and Casper are essentially underwriting the shows they advertise on. The Spotify-Megaphone deal could have sig”Źródło
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Spotify fully absorbs Megaphone into its own ad server
Spotify completed folding Megaphone into the Spotify Ad Server, requiring podcast publishers to move guaranteed and PMP campaigns onto it.
MegaphoneSpotify Ad Server
Spotify Expands Megaphone to 4 Countries in Europe
The podcasting platform is now available in France, Germany, Italy, Spain.
Spotify Unit Rolls Out Megaphone Audience Insights Dashboard
It gives podcast publishers a real-time look at the behaviors, demographics and interests of their listeners.
Spotify announced the Spotify Audience Network on 22 February 2021, an audio advertising marketplace spanning its own originals, Megaphone and Anchor podcasts and ad-supported music, open to advertisers of all sizes.
How Spotify’s Megaphone acquisition could further fuel the DTC podcast advertising boom
Podcast advertising is booming — particularly in light of the news Spotify recently announced that it is acquiring podcast advertising and publishing platform Megaphone. And direct-to-consumer startups are helping fuel that boom, considering the long-running joke that Blue Apron, MeUndies and Casper are essentially underwriting the shows they advertise on. The Spotify-Megaphone deal could have significant implications for what types of DTC brands are able to advertise on podcasts.
Spotify Snaps Up Podcast Ad Platform Megaphone For $235 Million, Doubling Down On Programmatic
Spotify is acquiring podcast monetization and publishing platform Megaphone from its parent company, Graham Holdings, in a deal reportedly worth $235 million. The acquisition, announced Tuesday, underscores the streaming audio platform’s ongoing big bet on programmatic and is only the latest in a series of moves Spotify has made to support its growing podcast platform. […]