Koddi replaces Microsoft as Kohl's retail media platform
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Kohl's has selected Koddi to power onsite ads for its retail media network, replacing Microsoft Ads.
“Kohl’s has selected Koddi to power onsite ads for its retail media network, marking a win for 12-year-old adtech company as it aims to scoop up a broader swath of retailer clients, Koddi confirmed to ADWEEK.”Źródło
Minecraft bans ads for outside products in-game
Advertisers can no longer place ads for other companies' products inside Minecraft's game world under the platform's new policy.
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Microsoft launches Curate to package curated data with ad supply
Microsoft Curate combines curators' proprietary data and premium ad inventory into one platform for programmatic buyers, with Copilot in Curate for reporting.
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