Local Media Consortium Partners With Lotame to Harness Members’ Premium Data and Enhance Programmatic Strategies
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NEW YORK, NY – Lotame, the world’s leading independent cross-screen data management platform (DMP), announced its new partnership with the Local Media Consortium (LMC), a strategic collaboration of leading local media companies. Lotame will provide participating LMC publisher groups with robust capabilities to collect, organize, target, and syndicate audience data between participating members. “The size, scope, and […]
“NEW YORK, NY – Lotame, the world’s leading independent cross-screen data management platform (DMP), announced its new partnership with the Local Media Consortium (LMC), a strategic collaboration of leading local media companies. Lotame will provide participating LMC publisher groups with robust capabilities to collect, organize, target, and syndicate audience data between participating members. “T”Źródło
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