Trainline partners with Lumen Research to measure ad attention
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Advertisers on the Trainline app can now get attention measurement from Lumen Research, which found Trainline ads earn double the attention of standard mobile display.
Lumen ResearchTrainlineAdvertisers
“Trainline has partnered with Lumen Research, the global attention technology company, to measure how advertising across the Trainline app performs against wider media benchmarks. The results show that Trainline offers brands a high-attention, high-impact environment that significantly outperforms standard mobile […]”Źródło
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