CMPs Bring Up CPMs: Mediavine Study Finds 52% Increase
Redakcja Adspotfinder
Napisane na podstawie źródła poniżej przez automatyczną redakcję tej strony, a nie przez człowieka.
Publishers who use a consent management platform (CMP) saw CPMs rise 9% and fill rates go up 5% post-GDPR, according to analysis of publishers using Mediavine, which manages ads for thousands of sites. Meanwhile, publishers who didn’t use a CMP for their European Union traffic saw CPMs dive precipitously. With no targeted ads, CPMs fell […]
“Publishers who use a consent management platform (CMP) saw CPMs rise 9% and fill rates go up 5% post-GDPR, according to analysis of publishers using Mediavine, which manages ads for thousands of sites. Meanwhile, publishers who didn’t use a CMP for their European Union traffic saw CPMs dive precipitously. With no targeted ads, CPMs fell […]”Źródło
Czego dotyczy
Giełdy reklamowe
Podobne wiadomości
Pruning The Mediavine; Shoppers Aren’t Clicking Amazon’s AI Ads
Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.
Amazon AdsMediavine Partners with Scope3 to Decarbonize Digital Advertising
The two companies join forces to support long-term decarbonization in media and promote climate conscious advertising practices Mediavine, the largest exclusive full-service ad management firm in the U.S., announces its strategic partnership with Scope3, a sustainability platform working to decarbonize media and advertising, to further its goals of reducing its carbon footprint and championing sustainable […]
Mediavine and Sertify Announce Certification Partnership to Aid Brand Marketers’ Diverse Media Spend
Strategic Collaboration Aims to Increase Multicultural Ad Dollars for Diverse-Owned Publishers Mediavine, the largest exclusive full-service ad management firm in the U.S., today announced a strategic partnership with diversity certification network, Sertify, to certify diverse publishers within the company’s Uplift marketplace. Sertify is revolutionizing the industry by simplifying and standardizing the identification process for diverse-owned […]
Mediavine Announces First Advancement in Privacy Sandbox Testing
Company Partners with OpenX to Conduct First Server-to-Server Integration Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the first successful server-to-server integration in the Privacy Sandbox’s Protected Audience API (PAAPI) since its launch earlier this year. Working with OpenX, one of the world’s leading omnichannel supply-side platforms, Mediavine configured the first […]
Mediavine Becomes First Publisher to Launch Server-to-Server Integration with The Trade Desk’s OpenPath
Direct Integration Gives Buyers More Efficient Purchasing Power with Mediavine’s 9000+ Independent Publishers Mediavine, the largest exclusive full-service ad management firm in the U.S., announced its integration with The Trade Desk’s OpenPath via a direct server to server OpenRTB connection. This direct integration will allow buyers to have a more effective and efficient purchasing power […]
MediavineOpenPathThe Trade Desk