Netflix Ads Mexico Shares Measurement and Audience Strategy at MMA Impact Mexico 2025
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At the MMA Impact Mexico 2025 event, Gloria Roncancio Suárez, Director of Measurement & Insights at Netflix Ads Mexico, outlined the company’s strategies for measuring audience and advertising campaign effectiveness. Roncancio highlighted Netflix’s focus on transparency, flexibility, and the development of both proprietary and collaborative industry solutions. Roncancio explained that Netflix’s measurement strategy relies on […]
“At the MMA Impact Mexico 2025 event, Gloria Roncancio Suárez, Director of Measurement & Insights at Netflix Ads Mexico, outlined the company’s strategies for measuring audience and advertising campaign effectiveness. Roncancio highlighted Netflix’s focus on transparency, flexibility, and the development of both proprietary and collaborative industry solutions. Roncancio explained that Netflix’s me”Źródło
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