Nexxen standardises Smart TV home-screen ad specs across OEMs
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Nexxen has standardised the specifications for Smart TV home-screen ad units across device makers (OEMs), simplifying how advertisers buy and activate that inventory.
NexxenSmart TV OEMs
“New solution simplifies buying and activation of Nexxen TV Home Screen units, unlocking more scalable reach and creative consistency for advertisers Nexxen, the advertising technology platform powered by unique data and media, today announced the launch of the standardization of Smart TV home screen inventory specifications across original equipment manufacturers (“OEMs”). Uniform specifications w”Źródło
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