Overwolf Ads and OpenX bring CTV-level video performance to gaming ads
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Advertisers can buy Overwolf's in-game gaming inventory at CTV-level video quality through its partnership with OpenX.
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“Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world's biggest titles, announced the results of its partnership with OpenX, demonstrating that premium gaming environments can deliver CTV-level video performance at […]”Źródło
Overwolf Ads Launches In-Game Audience Map
Overwolf Ads, a global owned-and-operated gaming media platform, today (17th September, 2026) announced the launch of In-Game Audience Map, the industry’s only media planning tool that enables advertisers to identify exactly where their target audiences play across more than 5,000 […]
Overwolf Ads Launches ‘In-Game Audience Map’ Product for Brands to Identify What Their Customers Play Across More Than 5,000 Video Games (EXCLUSIVE)
Gaming media company Overwolf Ads has launched a new in-game audience map product, which it describes as “the industry’s only media planning tool that enables advertisers to identify exactly where their target audiences play across more than 5,000 major PC game titles — including Fortnite, Roblox and more — and understand the potential reach available […]
OpenX Launches AI-Powered Media Decisioning Suite, OpenX IQ
OpenX, The Intelligent SSP, announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers greater quality, control, and performance across every stage of the media workflow. OpenX IQ introduces an intelligence-driven approach to […]
Overwolf Ads Launches Gamer Grid
Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world’s biggest titles, today (27th April, 2026) announced the launch of Gamer Grid, a first-of-its-kind audience data product built from deterministic PC […]
OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships & Curation
OpenX,The Intelligent SSP, today (21st April, 2026) announced the appointment of Lior Charka as VP, product, alongside the promotions of Joseph Worswick to SVP, global partnerships, and Erika Loberg to VP, CTV and curation. These leadership updates reflect OpenX’s continued […]