Primis Launches Contextual Advertising and Audience Extension
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Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without compromising the privacy of internet users. Primis, Video […]
“Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without compromising the privacy of internet users. Primis, Video […]”Źródło
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Primis Achieves Open Measurement SDK Web Video Integration Certification from the IAB Tech Lab for the Third Consecutive Year
Primis Expands Partnership with HUMAN to Strengthen Trust Across Digital Advertising Ecosystem
HUMAN’s Ad Fraud Defense empowers platforms with pre-bid detection and mitigation controls to maintain marketplace integrity Primis, the leading discovery platform, announced that it’s expanding its partnership with HUMAN Security , a leading cybersecurity company committed to safeguarding every step of the customer’s online journey by defending against bots, fraud, and digital risk. This collaboration reinforces Primis’ commitment to raising […]
Primis & VideoElephant Partnership Revolutionises Contextual Video Discovery
Primis, a leading video discovery platform for global publishers, today (October 10th, 2024) announced a new and expanded partnership with VideoElephant, an industry leading content library featuring millions of premium rights cleared videos. The collaboration marks a significant milestone in shaping […]
VideoElephantPrimisPublishers
Primis and VideoElephant Partnership Revolutionizes Contextual Video Discovery
Collaboration Combines Vast Content Library, Advanced Targeting Technology, and Expert Curation to Transform Digital Video Landscape Primis, a leading video discovery platform for global publishers, today announced a new and expanded partnership with VideoElephant, an industry leading content library featuring millions of premium rights cleared videos. The collaboration marks a significant milestone in shaping the […]
Primis and IRIS.TV Partner to Bring Elevated Contextual Targeting to Video Discovery
Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide (part of Universal McCann and Interpublic Group), today announced their new partnership with IRIS.TV, the leading video data platform. The partnership expands video contextual targeting capabilities in OLV for better transparency and reach. Primis’ integration with IRIS.TV provides advertisers and publishers access […]
IRIS.TVPrimis
Primis Unveils Latest Contextual Solution “Power Verticals”
Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide (a part of Universal McCann and Interpublic Group) unveiled its latest inventory packaging solution – Power Verticals. With this new product, Primis offers pre-roll video inventory from websites with mutual attributes delivering an experience that gives buyers confidence their purchase will be […]