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The partnership provides diversified demand, immersive eCommerce creative, and efficient media access across Zynga's portfolio of mobile titles in North America.
“The partnership provides diversified demand, immersive eCommerce creative, and efficient media access across Zynga's portfolio of mobile titles in North America. The post PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers appeared first on PubMatic .”Źródło
BCN and PubMatic link publisher signals to programmatic deals
BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.
PubMatic lets partners bring decisioning models into its auction
PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.
PartnersPubMaticauction
PubMatic opens Zynga's mobile gaming inventory to buyers
PubMatic partnered with Zynga to make its North American mobile gaming ad inventory available to buyers through PubMatic's platform.
Dutch agency Abovomaxlead runs autonomous CTV buys via PubMatic integration
Dutch independent agency Abovomaxlead can now run autonomous connected TV ad campaigns in the Netherlands through a direct integration with PubMatic.
AbovomaxleadPubMaticCTV inventory