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Quantcast is offering sites the ‘first widely available’ consent platform for free; Smaato is out with the first supporting SDK and soon, a consent tool for apps.
“Quantcast is offering sites the ‘first widely available’ consent platform for free; Smaato is out with the first supporting SDK and soon, a consent tool for apps.”Źródło
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Quantcast Launches Innovative Advertising Platform, Inviting Agencies and Advertisers of All Sizes to the Open Web
Quantcast’s Self-Serve Platform Unlocks the Open Internet for All Independent Agencies and Advertisers, Marking a New Era in Programmatic Advertising Quantcast, a leader in applying artificial intelligence (AI) to programmatic advertising, has launched a self-serve platform designed to simplify advertising on the open internet for independent agencies and advertisers. This initiative empowers businesses of all […]
InMobi acquires Quantcast’s consent management platform as ad tech M&A dry spell heats up
Riding the wave of recent dealmaking, this acquisition follows InMobi’s previous purchase of performance measurement business Appsume in 2021.
Quantcast and FreeWheel Announce New Partnership to Enable Better, More Direct Access to Global Premium Video Publishers
Global advertising technology company Quantcast and FreeWheel announced a new partnership that allows advertisers direct access to global premium video publishers. As part of this new deal, marketers working with Quantcast will have access to premium programmatic video supply across all personal screens and devices, including over-the-top (OTT) and connected television (CTV). The collaboration comes […]
Quantcast Launches Brand Advertising Solutions to Maximise the Impact of Every Marketing Dollar
Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate, and measure video, native, and display […]
Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar
Integrated omnichannel planning and activation meets real-time brand measurement and optimization Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the […]