Rakuten Launches Programmatic Loyalty: AI-Powered Ad Solution Drives Performance and Guarantees ROAS for Retailers
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New, industry-first solution helps retail marketers optimize Cash Back budgets for increased performance with minimal financial risk Rakuten, the leading Cash Back shopping platform, launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten’s robust first-party data to deliver performance-driven outcomes—all with a guaranteed return on ad spend (ROAS). Retailers leveraging Programmatic Loyalty […]
“New, industry-first solution helps retail marketers optimize Cash Back budgets for increased performance with minimal financial risk Rakuten, the leading Cash Back shopping platform, launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten’s robust first-party data to deliver performance-driven outcomes—all with a guaranteed return on ad spend (ROAS). Ret”Źródło
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