Shopsense AI Activates Retail Media Advertising with Magnite Across Launch Partner Paramount Global
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Advertisers Can Now Programmatically Reach TV Viewers Who Are Actively Shopping with Their Second Screen Shopsense AI announced that it is partnering with Magnite, the largest independent sell-side advertising company, to launch programmatic advertising across its retail media platform. TV shows, movies, sports, and live events have inspired shopping journeys for decades. Now, broadcasters leveraging […]
AdvertisersMagniteShopsenseParamount Global
“Advertisers Can Now Programmatically Reach TV Viewers Who Are Actively Shopping with Their Second Screen Shopsense AI announced that it is partnering with Magnite, the largest independent sell-side advertising company, to launch programmatic advertising across its retail media platform. TV shows, movies, sports, and live events have inspired shopping journeys for decades. Now, broadcasters leverag”Źródło
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Telly expanded its partnership with Magnite, bringing Telly's Home Screen Ads to programmatic buyers including The Trade Desk and Teads.
Telly makes its Home Screen ads buyable programmatically for the first time through Magnite, with The Trade Desk and Teads signed on as buyers and a Five-Minute Private Marketplace for extended-duration creative.
Expanded partnership with Magnite brings Telly’s Home Screen Ads to programmatic buyers including The Trade Desk and Teads, introducing a new era of persistent, context-aware television advertising. Telly, the smartest TV ever built and offered at the revolutionary price of free, announced the expansion of its partnership with Magnite, the largest independent sell-side advertising company. […]
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