Sourcepoint, Mediamath in first-of-its-kind ‘privacy-safe’ inventory deal
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Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, has integrated its privacy safety data with MediaMath, in order to provide MediaMath customers with pre-bid access to inventory segments that meet their privacy compliance standards. The integration helps responsible advertisers easily reach consumers in environments they have deemed compliant, brand safe, […]
SourcepointMediaMath
“Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, has integrated its privacy safety data with MediaMath, in order to provide MediaMath customers with pre-bid access to inventory segments that meet their privacy compliance standards. The integration helps responsible advertisers easily reach consumers in environments they have deemed compliant, brand safe”Źródło
Infillion acquires location-data company Foursquare
Infillion acquired Foursquare, adding its places and device location data to Infillion's platform for advertisers to target audiences by location.
Infillion buys Foursquare to link ads with 16 billion visits
Foursquare brings 100 million-plus points of interest and 250 million U.S. devices under Infillion's roof. Whether the combined data actually proves store visits remains open.
Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. Rob Emrich, Infillion’s CEO, told Axios, which broke the news, that it will remain an “active acquirer” as clients increasingly […]