Spotify adds split testing and machine-learning automated bidding to Spotify Ads Manager, and starts testing Carousel Ads, a swipeable format of up to six cards in the Now Playing view.

Spotify Partner Program expands to 35 new markets

Spotify's Partner Program expanded to more than 35 new markets, letting eligible creators earn from Premium video revenue, free-tier ad revenue, and embedded sponsorships they sell themselves.

Spotify→creators→embedded sponsorships

Red Seat Ventures signs ad-sales deal for 'Financial Audit'

Red Seat Ventures will handle ad sales and distribution for Caleb Hammer's 'Financial Audit' show, giving advertisers a way to buy ads across Tubi, YouTube, Apple Podcasts and Spotify.

Financial Audit→Red Seat Ventures→Tubi, YouTube, Apple Podcasts, Spotify

Spotify ad revenue gains 1% as automated channels near 40% of total

Spotify fully absorbs Megaphone into its own ad server

Spotify completed folding Megaphone into the Spotify Ad Server, requiring podcast publishers to move guaranteed and PMP campaigns onto it.

Megaphone→Spotify Ad Server

Azerion integrates Spotify Ad Exchange into its Hawk DSP

Advertisers using Azerion's Hawk DSP can now buy Spotify's audio ad exchange inventory directly.

Spotify Ads→Azerion Hawk DSP→Advertisers

Azerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at Scale